It is good to gather a lot of information from users, but to really get something out of it, you need to organize it so that it is understandable and so that you can find patterns.

1. Summarize your findings

Collect all material from your user surveys. Then spend some time going through it and every time you find something interesting or important, write it down on a post-it note. It can be quotes, needs, wishes, thoughts, observations and more.

Write down each find on a separate post-it note

For example, if you have interviewed young people about the area they live in, they may have said things like "there is no place to hang out here" or "I want to start in a dance group here".

Each thing you find should be on a separate post-it note and remember to write clearly so that it is easy to understand.


2. Group

When you have all your post-it notes, put them up on the wall so you can see them all. The next step is to group them by theme or area.

Put up your post-it notes so you can see them all

Group by theme or area

This may take some time and you may need to change the order a few times to find patterns that seem relevant. If we continue the example from the last step of the youth survey, you could group the following post-it notes:

  • "There is no place here where I can hang"
  • "I want to start in a dance group here"
  • "My school is far from home"
  • "I do not know any like-minded people in the area"

A group of insights

All of these could be about young people who meet other young people in their immediate area, so you could group these.


3. Write statements

Now that you have your groups with post-it notes, it's time to make statements about them. To do this, you should first look at one of your groups with notes and then write a statement (preferably on a post-it note in a different color) that summarizes what it represents. Put the statements next to the areas they represent.

If we continue on the example above, you could write: "young people want to meet more people who live in their immediate area".

Example of a statement for a group of insights

Once you have done this, you should have a number of statements that you can take with you to the next phase where you will turn them into "how could we" questions.

If you follow the guide, go back for the next step.

5. Find patterns and prioritize

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