To be able to come up with fantastic ideas, you need to create the right conditions. It's not just about what ideas you have, but also about how you think and act during an idea generation process.

1. The basics

It may sound strange, but the way you approach an idea generation can have a big impact on the quality of the ideas that you and other people who are with you come up with.

Spending a few minutes deciding and understanding some ground rules will increase your chances of succeeding in coming up with a great idea to solve your "how could we" question.

Before you start trying to generate ideas, spend a few minutes sharing and discussing the golden rules below. Give everyone a chance to ask questions and make sure they understand what is expected of them and why.


2. Golden rules of idea generation

There are no bad ideas

To have a good idea generation session, everyone needs to feel comfortable contributing their ideas. This means removing all forms of judgment, criticism and negativity. You never know where or who a good idea will come from, so make sure you do not respond negatively or critically when someone shares an idea.

Quantity of quality

Often the first ideas are the most obvious. When you generate ideas, you want to squeeze out as many ideas as possible to access the really good and interesting ones. Remember that it does not matter how good or bad you think the idea is, just share it! You can focus on quality later.

Encourage crazy ideas

Limiting yourself to what is possible is a perfect way to kill creativity. Try not to hold back but focus on what could be a good solution to your challenge. It is often easier to adapt a crazy idea than to try to develop a safe one.

Build on each other's ideas

Use other people's ideas to come up with new ideas yourself. Say "yes" and "rather" than "no" or "but". Take the core of an idea and turn it into a new idea. Then encourage others to build on the new idea.


After reading, sharing and discussing these golden rules, you are ready to start generating ideas in the next step of the guide.

If you follow the guide, go back for the next step.

6. Develop ideas

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