The focal points describe trends in Helsingborg's immediate surroundings that directly affect the city. They are part of the larger trend and external analysis that is produced by the city's social analysts every year.
Using information from the hotspots can deepen your understanding of your challenge. This can give you an idea of what your challenge will look like in the coming months or years if left unaddressed - will it get worse, better or worse?
It is not possible to know for sure, but you can make a qualified guess about the future of your challenge based on the statistics behind the focal points.
Click on this link to get to Helsingborg's focal points, then follow these steps.
1. Look at the fifteen headlines
Look at the twelve headings for the focal points. Is there anything that seems relevant to your challenge?
- If so, select one to three of the relevant points and proceed to the next step.
- If not, you can move on to another method or go back to the "I have a challenge" guide.
2. Read and take notes
Read through the focal points that you think are relevant to your challenge. Write down what is interesting or relevant to the challenge.
It is good to keep these questions in mind as you read:
- To what extent is your challenge happening?
- What affects the development of your challenge? Why?
- Are there links between these influencing factors and broader trends were captured in the hotspots?
3. Analyze what you found
Read through what you have written down. Do your notes provide a new or broader perspective on your challenge? Did the trends give any indication of what your challenge will look like in the future?
If the answer is yes, briefly summarize the most important lessons. These notes will be useful in your continued innovation work.