This challenge canvas can make it easier for you to take a general and broad challenge and limit it to a more manageable, local challenge. It can help you avoid a common trap: trying to find a solution that works everywhere, for everyone.

The challenge canvas can help you stay focused on your challenge, your target audience and the problem you want to help them solve. But, the challenge canvas is not written in stone! As you gather lessons along the way, return to the challenge canvas and add new knowledge.

Challenge canvas

Here is an example of one completed challenge canvas.

Download the template first. Then print the template (if you prefer to type by hand) or type directly on your computer.

Download template

Work through each of the different areas on the canvas. Think through your answers and write them down on the canvas.

1. What is the challenge and what does it affect?

Describe the challenge / problem / chafed briefly and concisely. Then note down various factors that affect the challenge in Helsingborg. It can be social or cultural factors, human behaviors or something else.

If you filled in the challenge note template earlier, use it as a reference.

2. Who is the challenge relevant to?

Write down who is affected by the challenge. It can be more than one group.

Which of the relevant groups would you say is most important to test your idea with? How it goes for your future solutions can very well be determined by this group's commitment. Once you know the answer to this question, you also know which group is your target audience.

3. Where and when does the challenge arise?

Describe the details of where and when the challenge arises.

Some challenges are linked to a specific location, such as a neighborhood, a square, indoors or outdoors, or a digital forum. It can also be linked to a specific time such as a day, season or time of day.

You can leave this box blank if your challenge does not have a specific time or place.

4. What are the expected results?

Describe what you hope to achieve if you find a solution to the challenge, ie what value the solution creates.

There are different kinds of values: it can be about the municipality being able to save money, that we streamline and make time savings, there can be social benefits such as increased equality or democracy.

5. Frame the challenge

Now you have reflected on important aspects of the challenge. In this last box, write a clear wording of the challenge you want to solve and for whom. You can start like this: "How could we - your wording -?"

Remember to keep the wording broad enough to allow you to find undiscovered areas within the challenge, but at the same time narrow enough so that the challenge becomes manageable. Be careful not to bake a solution into the formulation.


  • How could we support young people to find work? (Too wide)
  • How could we help young people get jobs using an online platform? (Baked solution 'an online platform')
  • How could we support young people to get their first jobs? (A good wording!)

Tip! Kristina Törnblom, service designer at Hbg Works, shares a tip that can help you frame your challenge. Try zooming in and out!

If you follow the guide, go back for the next step.

2. Circle the challenge