In a pandemic era where festivals, concerts and other public social and cultural events were canceled, Hx canceled the festival.

We went from a traditional city festival to Sweden's first and only city festival in digital format, which was later referred to in the industry as the Helsingborg model.

The Digital Hx festival offered a unique experience - we took the festival home to the visitor. Hx created new ways to experience the wide range of association life and a new way for the associations to be able to showcase their activities in a qualitative and playful way. Artists were finally given the opportunity to stand on stage and reach out to their audience. In an otherwise stagnant industry, we could offer jobs to musicians, artists, technicians, photographers and event staff. For some artists, this was the only job that summer.

In 2021, the Hx festival was held once again in a different format, we created a hybrid with both a digital and physical festival due to current restrictions.


By conducting the festival instead of canceling it, we enabled creative collaborations with local businesses and associations, such as take-away festival menus, reports with associations and try-out activities according to current restrictions. We produced a large number of strong cultural elements, in the form of livestreamed and recorded material, for the audience in a time of isolation and distancing, ie. when it was needed most. Implementation against all odds creates pride and hope for a future when we can once again be seen physically and share valuable experiences together.


An extensive and complex digital live production, mainly at Helsingborg Arena and Fredriksdalsteatern but with material that is recorded around the city. We wanted to create a strong Helsingborg feeling and local pride. The implementation was successful with the help of innovative collaborations with a large number of external actors and within the city.

  • Driven by

    Helsingborg Arena and Scen AB

  • Challenge

    How can we help people feel less lonely?

  • Category


  • Technologies

    Digital communication

  • Cost so far

    3600000 kr

  • Sector

    Digitization, Culture

  • Partners

    Digitization department, Helsingborg City, Helsingborgshem, The Cultural Administration, NSR, The school and leisure administration, The City Building Administration, The city management administration


Name: Jonas Stoltz
E-mail: jonas.stoltz@helsingborg.se

Name: Helen von Platen
E-mail: helen.vonplaten@helsingborg.se