We want to make it possible for more people to have access to cultural experiences. The corona pandemic has shown that there is potential and value in digital cultural communication. Many cultural activities have begun to test digital guided tours, city walks and lectures. However, the interactivity has been limited. Most often it has consisted of dialogue via a chat, for example on Youtube or meeting platforms such as Zoom.
Fredriksdal's live group wants to carry out an exploratory pilot project to test methodology and technology that enables a higher degree of digital interactivity, and offers the conditions to convey with the help of various media inputs, such as live video, pre-recorded video, music and images. We want to be able to move around the participants between different digital "rooms" where they experience cultural environments, meet mediators, take part in content, and participate actively, for example by solving assignments together.
There is a well-functioning methodology for interactivity and participation when Fredriksdal receives visitors on site. The methodology has been developed with regard to and in harmony with the needs and conditions of different groups. Now we want to bring these experiences into the digital sphere.
Our idea is that the pilot project will include four different tracks within Fredriksdal's mediation activities. Each track represents different types of communication, as well as different types of target groups and needs.
- Collaboration with nursing homes
- Group activities for adults
- School pedagogy
- Course activities for adults
The goal is to have a high-quality parallel digital track in addition to our physical range on site. This would allow us to reach out to those who for various reasons cannot visit us on the spot. In this way, we increase our accessibility and the business reaches a larger geographical area.


If the project goes well, we will be able to offer cultural experiences even for those residents who for reasons of accessibility do not have the opportunity to visit us today. We will also be able to expand our service portfolio with digital experiences and courses, which creates new revenue opportunities.
With the Corona Pandemic, it has become clear that residents must have access to cultural offerings both digitally and physically. This pilot project would equip the business so that we can meet the new needs that exist.

We also believe that the experiences and results that the project brings can be of benefit to more companies that work with cultural communication and interactivity.


We need consulting assistance to test drive and possibly also adapt / further develop technology
and methods. We have started a dialogue with the Helsingborg company Fremlab who helps us with
additional contacts. Trippus, which works with a digital event platform, can be one
suitable actor to work with.
- The implementation of the project will probably require some purchases of technical equipment.
- Several employees will be involved to explore the solutions together with
user groups from the four tracks described above.
- Since we want to make experience from the project available, it is important to keep going

Impact target

We also believe that the experiences and results that the project brings can be of benefit to other activities that work with mediation and interactivity, both within and outside the cultural sector.


Name: Charlotte Alheim
E-mail: charlotte.alheim@helsingborg.se

Name: Catharina Nilsson
E-mail: catharina.nilsson@helsingborg.se