You have analyzed your test results and now it's time to make a decision about what to do next.

You have three options to choose from:

1. Finish

If the results you got were very negative, you need to think about whether to continue with the idea or not. The challenge is still there - but your idea is probably not the best solution.

But think about what you have learned! The lessons learned from the test will surely give you a deeper understanding of your users and their needs. You can use these lessons to come up with new ideas for solutions.


2. Test again

If you got both positive and negative results, you should think about how the prototype can be changed and tested again.

How can you maintain or reinforce what is experienced positively and at the same time change or remove what is experienced negatively? It can also be good to think about how you can make the prototype more realistic (closer to a real solution).

If you want to continue with another test round, click here to return to the step: Make a prototype.

4. Make a prototype

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Make a pilot

Have you received very good test results on a prototype that is close to a real solution and that you have also tested with those who will use the solution in the end? Then it may be time to do an innovation pilot!

Then you should prepare a short powerful presentation also called "pitch" (max 10 minutes). The pitch should include an explanation of your idea and how it solves a need or challenge in a target group, and what you need (eg a working group? Money? Anchoring in a manager?) To make it ready to be introduced and used in the business .

Contact the innovation leader in your management who can help you with the pitch and who you should present it to.


You have gone from having an idea to testing a possible solution! Along the way, you have gathered valuable lessons about your target audience and their needs. It will surely help you and others to develop more solutions in the future. Good work!